Turn your business into a brand

Presented by Steve Osborne – Head of brand planning and creative at SO… Branding and Communications Ltd, this entertaining and high-paced seminar will help business owners and directors to make the transition from business to brand.

Attendees will gain insights into why and how the biggest, most successful brands are so successful and how they can give their own business a powerful, clearly understood brand position – saving time and money.

Over the course of this workshop you will discover:

• What a brand is & why you should become one
• How to go about defining your company’s brand
• How to position your brand distinctively
• Why businesses save money when they understand the power of their brand